Business Epiphany #329

I had a realization this morning while I was showering. Sometimes making things super-simple can lead to new discoveries. So, if this epiphany I had seems "obvious," well then consider the fact that noticing obvious things can be revelatory.

Here's the big news: the company that "employs" you is your customer. It may change your view of your job.

Consider this basic business transaction: You go to Quizno's sub shop and order a cheese sandwich. They make the sandwich and serve it to you. You give them some cash in exhange. End of transaction; you go eat your lunch.

They provided a good and/or service (a sandwich and the entertainment of watching them make it). You provided cash. You are their customer.

Your "employer" provides cash (a paycheck) in exchange for a good or service (your work, your knowledge, your time).

The company is your customer.